Bud Light’s Partnership with Trans Activist Dylan Mulvaney Remains Unconfirmed [Video]
What You Need To Know!
- Trans activist Dylan Mulvaney claims partnership with Bud Light beer, but brand has not confirmed it.
- Mulvaney posted images of a customized Bud Light can on Instagram on April Fool’s Day, prompting questions about whether it was a prank.
- Some social media users have criticized the brand for considering Mulvaney as a spokesperson or partner, while others noted Bud Light’s past marketing campaigns targeted towards the LGBTQ community.
Social media influencer and trans activist, Dylan Mulvaney, posted images of a customized Bud Light can with their image on Instagram on April Fool’s Day, claiming that it was a partnership with the beer brand.
Although Mulvaney’s post suggested a collaboration, Bud Light’s official social media pages and press page made no mention of any such partnership. The can was a gift sent to Mulvaney by the brand, according to the activist’s Instagram stories.
Mulvaney has received numerous corporate sponsorships following the success of the influencer’s “Days of Girlhood” TikTok series. Brands such as KitchenAid, Kind Snacks, ASOS, Native, and MAC Cosmetics have featured Mulvaney in ads.
pic.twitter.com/vY61dTJmjF— Davy Jones (@itsNTBmedia) April 2, 2023
The activist has also made media appearances, including a meeting with President Joe Biden at the White House and a special show at The Rainbow Room in New York City.
Following Mulvaney’s post, some social media users criticized Bud Light for considering the activist as a spokesperson or partner, while others noted Bud Light’s past marketing campaigns targeted towards the LGBTQ community.
In 2019, the beer brand sold special rainbow bottles in partnership with the Gay & Lesbian Alliance Against Defamation (GLAAD) for Pride month.
“Bud Light has been a supporter of the LGBTQ+ community since the 80s and we are excited to continue our long-standing partnership with GLAAD by collaborating with them on this new commemorative bottle that celebrates the LGBTQ+ community and everything GLAAD does to support it,” VP of Marketing Andy Goeler said at the time.
Bud Light has not issued a statement on the matter, and it is unclear whether the customized can is part of an official partnership with Mulvaney or just a gift to the activist.