WHAT YOU NEED TO KNOW:
- Facebook announced on Monday that effective immediately, business pages that will share “fake news” will be banned from advertising on FB.
- Pages that constantly share fake stories won’t be permitted to advertise on the site.
- The social network did not clearly specify how long bans will last.
Facebook is adamant on its campaign to stop business pages in circulating stories considered as “fake”.
Facebook product director, Rob Leathern, told Yahoo Finance that, “False news damages the trust of people who are on Facebook. We don’t want pages that post [false] news to build out audiences and get more distribution on Facebook. So, we’ve decided to add this to the list of things to help that informed community.”
The company, however, refused to say how many times a Business Page has to share fake news before the temporary advertising ban is implemented and how long bans will last.
Leathern stated that they are not sharing that information to prevent Pages from toying with the system.
This is the social network’s latest move in its effort to fight false news and hoaxes. It was reported that in May, Facebook updated its News Feed setting so that users see fewer posts and ads that potentially feature false stories.
Facebook recently started using advanced machine learning techniques to identify potential hoaxes and send them to third party fact-checking organizations like Snopes and AP. The company giant will not allow advertisers to post ads that link to stories that have been deemed false.
Facebook faced a lot of criticisms for publishing misleading news coverage after last year’s U.S. presidential election. The network was again lambasted this May when French voters discovered a number of false news stories ahead of France’s presidential election.
In June, the German Bundestag passed a bill to impose fines on social media companies that will fail to remove posts containing hate speech within 24 hours of receiving a complaint. It is a bold move purportedly done to prevent similar problems arising before France’s national election in September.