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Walmart Embraces Digital Evolution with New Shelf Price Tag Overhaul



Clear Facts

  • Walmart has announced its plan to transition to digital shelf price tags in approximately 2,300 U.S. stores over the next two years.
  • The digital pricing system will not support dynamic pricing, contrary to initial consumer speculation. Instead, it will aim to streamline price changes, inventory updates, and online order picking.
  • Other retailers, such as Carrefour, Whole Foods, and Schnucks, have also adopted the use of digital shelf labels.

As digital technology continues to evolve, retail giant Walmart is keeping pace. The company recently announced a major change in how it displays in-store product prices.

Approximately 2,300 Walmart stores across the United States will transition from traditional paper shelf price tags to digital ones. This shift is expected to take place over the next two years.

Digital shelf labels offer several advantages, including the convenience of making price alterations easily and quickly, according to Walmart.

When the news broke about the digital shelf labels, some shoppers speculated whether Walmart would introduce dynamic pricing. However, the company reassured customers that their in-store pricing system “does not support this and we have no plans to develop this capability.”

“Our pricing strategy remains Everyday Low Prices,” a Walmart spokesperson stated. “Digital Shelf Labels are simply a new way to communicate pricing to customers and a technological tool that assists associates with various tasks.”

Walmart stated that these digital shelf labels could significantly streamline the process of updating prices for new items, rollbacks, and markdowns. The process, which used to potentially take up to two days, will now only require a few minutes.

In addition, the digital shelf labels will facilitate more efficient stock replenishment and assembly of items for online orders. Employees can use the “Pick to Light” function, which illuminates the digital shelf label, guiding them to the exact location of an item needed for an online order.

Walmart is introducing this tool with the aim of giving its employees “more time to support customers in the store.”

Before making this announcement, the company conducted pilot tests of the digital shelf labels at a location in Grapevine, Texas. Currently, they have been installed at 63 locations, with plans to add more.


Walmart, which operates approximately 4,600 stores in the United States and nearly 5,400 stores globally, is joining the ranks of other retailers like Carrefour, Whole Foods, and Schnucks, who have already incorporated digital shelf labels into their operations.

Let us know what you think, please share your thoughts in the comments below.





    July 5, 2024 at 6:47 am

    Will the DIGITAL PRICING exclude a significant number of customers who DO NOT have the access or knowledge to use the DIGITAL PRICING???????

    • Wally World

      July 5, 2024 at 7:00 am

      It’s an LED display, meaning anyone can read it.

  2. the traveller

    July 5, 2024 at 12:33 pm

    Will the digital display show the “price per oz” cost, as well? Most people don’t even notice that. They just pick up the item and walk on. They don’t practice “comparison” shopping. If it doesn’t show “price per ounce” cost, we are in trouble. Now, I don’t know if that is federally regulated or not. It’s just a thought.

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