She Eats Her Own Dog Treats and Feeds Them to Her Kids

Clear Facts

• Sarah Goldberger, CEO of Lord Jameson organic dog treats, consumes her own products and packs them in her children’s lunches due to their whole-food ingredients
• The company uses no artificial additives, preservatives, or colorings—all colors come from real fruits and vegetables
• Lord Jameson treats have an 18-month shelf life without preservatives and are manufactured entirely in North America, avoiding tariff-related price increases

On National Dog Day, one American entrepreneur is proving that wholesome nutrition doesn’t have to be complicated—or species-specific. Sarah Goldberger, founder and CEO of New York-based Lord Jameson organic dog treats, has built a business on principles that align perfectly with the Make America Healthy Again initiative: real ingredients, no artificial additives, and transparency in production.

“We have never used anything artificial,” Goldberger told Fox News Digital. “We’ve never used fake food coloring. We’ve never used fake flavoring. All of our bright, beautiful colors come from real fruits and vegetables.”

Since becoming an official federal initiative in February 2025, the MAHA Commission has promoted a greater focus on whole, nutrient-dense foods while calling for reductions in refined carbohydrates, added sugars and certain artificial additives. Goldberger believes those nutritional priorities will naturally extend into the pet industry.

“My hope is that as a brand, we can inspire other pet brands to make better choices to really impact the lives and the health and wellness of dogs,” she said.

Goldberger started Lord Jameson in 2019, inspired by her late dog, Jameson, after noticing what she described as a void in the market for healthier dog treats. The catalyst came when Jameson faced a serious medical crisis.

“Jameson had gone through a pretty serious medical issue, and the medication he was being given actually created toxicity in his body,” Goldberger explained.

“So we started working with a homeopathic vet, and we were reminded of the power of plant-based medicine. A lot of the formulas, especially in our wellness products, are meant to serve dogs during a time of needed healing with plant-based products, more herbs and botanicals.”

Before launching the brand, Goldberger conducted thorough market research, surveying more than 1,000 pet parents. She found that many reported their dogs had allergies or sensitivities to various animal proteins, preservatives and food colorings—common additives in mainstream pet products.

Goldberger said she wanted to offer treats made with “completely clean ingredients, organic, gluten-free, no preservatives, no toxins, no artificial colors or flavors.”

Despite not using preservatives, the treats have an 18-month shelf life, which Goldberger said is “very difficult to achieve in production” and is “another key selling point for us.” The company has “truly reimagined what dog treats can be and should be.”

The proof of the product’s purity? Goldberger eats the treats herself and even puts them in her children’s lunchboxes—a testament to the simple, wholesome ingredients used in production.

The treats have earned praise from pet owners for their positive effects on dogs’ digestive systems—a practical concern for any dog owner.

“As a dog mom myself, I know the frustration when you go to the store, you buy food or a treat, you bring it home and all of a sudden they have diarrhea,” she said.

“Because we’re using whole-food ingredients and no preservatives, you’re going to get a nice firm poop after they eat. It sounds funny to say, but this is something you’ll see in a lot of our reviews.”

Goldberger also said the treats can be suitable for some dogs with colitis, diabetes or other specialized dietary needs. Lord Jameson has since launched a line of “protein-inspired” flavors as part of its Love Puffs line, made with organic sorghum, a whole grain that contains protein and fiber.

Another feature that sets Lord Jameson apart is that the brand is “completely vertically integrated,” with its manufacturing operations, including its kitchen, warehouse and fulfillment center, based in Boulder, Colorado. This American-based production model has provided significant advantages in an uncertain economic climate.

“We’ve had no price increase for three or four years, no issues with any tariffs because everything is sourced primarily in North America,” Goldberger said.

Lord Jameson treats are sold at 5,500 independent pet retailers across the United States, as well as at some grocery stores, and are available internationally in four countries. The company’s success demonstrates that American consumers—and their pets—are hungry for products made with integrity, transparency, and traditional values of quality over shortcuts.

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