Major Store Faces Backlash Over Candle Design Resembling KKK Hoods, Issues Apology and Removal

Clear Facts

• Bath & Body Works faced backlash for a candle design resembling KKK hoods.
• The company apologized and removed the product from its online store.
• Bath & Body Works emphasized its commitment to correcting mistakes and evaluating processes.

Bath & Body Works, a company known for its commitment to diversity, equality, and inclusion, recently found itself in the midst of controversy. The personal care giant released a candle called “Snowed In,” which featured a snowflake design that many critics claimed bore an unsettling resemblance to the hoods worn by the Ku Klux Klan.

The candle design, which quickly garnered negative attention on social media, led to questions about how such an oversight could occur. One user on Twitter asked, “How did the klandle make it all the way to shelves without anyone even raising an eyebrow?”

In response to the uproar, Bath & Body Works swiftly removed the offending candles from its online store and issued a public apology.

The company stated, “At Bath & Body Works, we are committed to listening to our teams and customers, and committed to fixing any mistakes we make—even those that are unintentional like this one.”

They further expressed regret, saying, “We apologize to anyone we’ve offended and are swiftly working to have this item removed and are evaluating our process going forward.”

Despite their focus on DEI initiatives and social justice, Bath & Body Works found themselves in a situation that highlighted the importance of quality assurance. This incident serves as a reminder that companies must balance their social commitments with the need to deliver products that do not inadvertently offend.

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