- Anheuser-Busch Inbev, the parent company of Bud Light, has lost over $6 billion in market value after announcing a promotional partnership with transgender social media celebrity Dylan Mulvaney.
- Mulvaney, who identifies as a woman, has been featured in a limited release can of Bud Light and promoted the brand through social media videos.
- The partnership has sparked a backlash against the beer brand, with sales dropping significantly in several states, particularly in bars with high populations of LGBTQ+ customers.
Anheuser-Busch Inbev, the parent company of Bud Light, has experienced a loss of approximately $6.65 billion in market value following its recent partnership with transgender social media celebrity Dylan Mulvaney. Mulvaney, who identifies as a woman and was previously male, has been named as a spokesperson for Bud Light and has been featured on a limited edition can with her image. The announcement of the deal was accompanied by social media videos of Mulvaney in a bubble bath and promoting the beer brand during March Madness.
However, the partnership has led to a nationwide backlash against the beer brand, with sales reportedly declining across several states. In some bars, sales of Bud Light and other Anheuser-Busch beverages have reportedly decreased by as much as 40%. One bar in New York’s Hell’s Kitchen neighborhood, which has a significant gay population, has reportedly seen a 70% drop in Bud Light sales. Reports have also indicated that Anheuser-Busch distributors in the South and Midwest are being affected by the backlash.
Bud Light’s vice president of marketing, Alissa Heinerscheid, has explained that the company wanted to move away from the “fratty” and “out-of-touch” humor that had previously been associated with the brand. The partnership with Mulvaney was intended to represent a new approach.
We are witnessing something that is more culturally significant than beer. Everyone knows when the right goes too far, we know when the right “crosses the line”. It is much less clear where that line is for the left. This is due to their mass influence on culture through music, movies and the arts.
This backlash isn’t just about Mulvaney’s transgender identity. Rather, it’s a broader reaction to the left and its crossing the line by pushing identity politics into EVERYTHING. It looked like the line was crossed by pushing it on school aged children, but I was wrong – it was the beer that seems like the final straw for the average American.
As for my opinion on this matter, I believe that businesses have the right to market their products as they see fit. As a conservative republican, I believe that businesses should be free to make their own marketing decisions, but they should also be prepared to face the consequences of those decisions in the marketplace.
There have been similar cases of backlash against companies due to controversial advertising or sponsorships in the past. One example is the 2017 Pepsi ad featuring Kendall Jenner, which was widely criticized for appropriating and trivializing social justice protests. The backlash led to a significant drop in Pepsi’s stock price and the company quickly pulled the ad. Another example is the 2017 United Airlines controversy, in which a passenger was forcibly removed from a flight. The airline’s handling of the situation was widely criticized and led to a significant decline in its stock price.
In both cases, the companies faced significant public backlash and financial consequences due to controversial actions or advertising. Similarly, Anheuser-Busch’s partnership with Dylan Mulvaney and the subsequent backlash can be seen as a case of a company facing negative consequences due to a controversial marketing decision. One thing is certain: POLITICS is bad for BUSINESS.