U.S. News
Bud Light Faces Backlash Over Band Partnership Amidst Ongoing Boycott
Clear Facts:
- Bud Light’s promotional partnership with country band Midland faces severe backlash on social media amidst a previously sparked boycott due to a collaboration with transgender influencer Dylan Mulvaney.
- Sales data confirms Bud Light’s declining popularity, with them losing their top position as America’s favored beer to Modelo Especial.
- The brand has adopted aggressive sales tactics, like hefty discounts, in a bid to reignite interest and sales.
Bud Light is navigating stormy waters after announcing its competition partnership with the country music band, Midland.
The advertisement, posted on social media platform X, offering a chance to win tickets for Midland’s concert in Oklahoma City, was greeted with noticeable disdain.
This chilly reception is not the brand’s first rodeo with controversy this year. Earlier in April, Bud Light faced a widespread boycott after collaborating with transgender influencer Dylan Mulvaney. The influencer showcased a personalized Bud Light can, which was gifted to her, marking her year of living as a woman.
The move was not without its detractors, with prominent musicians like Kid Rock, Travis Tritt, and John Rich expressing their discontent. The LGBTQ+ community also weighed in, some members faulting Bud Light for insufficiently supporting Mulvaney amidst the backlash.
Financially, Bud Light is feeling the heat. Their domestic sales have noticeably dipped since the boycott commenced, with data showing their earnings lagging behind the previous year’s. Adding salt to the wound, Bud Light was dethroned as America’s top beer by the Mexican beer, Modelo Especial.
However, Bud Light has remained undeterred. Their recent advertisement on X, promoting the Midland concert, is part of their larger Backyard Tour. This initiative sees the brand partnering with various bands, like OneRepublic and Dashboard Confessional, for shows throughout August.
But, their Midland promotional post has once again stirred the pot, with many X users slamming both the brand and the band.
One user wrote: “What group would sign up to be sponsored by a toxic brand? I don’t know of Midland but I assume they need exposure or publicity. Contrary to belief, bad publicity is NOT [better] than any publicity at all.”
“Just cancelled my tickets!” another commented. “@budlight being the sponsor…I am OUT!!! Refund time!”
Recently, images of unsold Bud Light stock, lining store shelves, have been shared extensively on social media platforms, symbolizing the ongoing boycott’s perceived success.
In a desperate attempt to win back patrons, Bud Light has been seen rolling out aggressive sales strategies, even giving away their beer at steeply discounted rates in some locations.
We want to know what you think! Share your thoughts in the comments below.
Nicl
September 3, 2023 at 2:22 pm
Why was dylan mulvaney referred to as a woman? He will never be a woman. No matter how much make up, surgery and women’s clothes he wears he will always be a man. A weak man but still a man. He will just be a man with no penis.
Sam R
September 3, 2023 at 6:49 pm
I don’t know that he has been castrated but I do know that he has no uterus, fallopian tubes or ovaries. He might be a eunuch but he’s no woman!!!
S
September 3, 2023 at 7:00 pm
You are 100% correct.
Sam R
September 3, 2023 at 6:44 pm
Never heard of Midland and hope I never hear of Bud, Bud Light, Michelobe or Dylan whats-his/its-name again.
Sandra
September 3, 2023 at 6:56 pm
RIP Bud Light.
Jerry
September 4, 2023 at 7:34 am
HAHAHA, this phony site states in their article that the boycott had a ” perceived success” in explaining the HUGE DROP IN SALES,LOL.The ONLY REASON they’ve lost MILLIONS is BECAUSE of the BOYCOTT.
The Rebel
September 3, 2023 at 7:37 pm
Does A-B only employee democrats for executive positions?
Beverly Armijo
September 3, 2023 at 10:15 pm
I’m sick & tired of hearing these men call themselves women. They will never be a woman, they will never give birth, they will never know what a minstrel cycle is even if they cut their penis every month & bleed, they will never understand how a real woman feels or loves! Enough of this transgender shit!! Aman is a man and woman is a woman!
We have always had homosexual women & men, they don’t have to go around dressing & wearing makeup like clowns to show what they are. be yourself as God created you & quite trying to show what you are not. If you want to have sex with another man, or if your a female & want sex with another female, do it in the privacy of your own home. We don’t invade your bedroom, quit imitating ours! And quit being perverts and indoctrinating the children that aren’t yours.
EUGEN
September 4, 2023 at 11:43 am
ALL THESE LGBTQ PEOPLE ARE MENTALLY CHALLENGED. GUESS THEY ARE NOT FIT TO BE MEN OR WOMEN. JUST MORE ABOMINATIONS. AS OF BUD LIGHT. THEY MADE THEIR BED LET THEM LAY IN IT. NEVER WILL ANY PATRIOT TOUCH THIS BEER AGAIN. WAKE UP ALL YOU WOKE SICKOS. AMERICANS ARE A STRONG BREED.
Bob
September 4, 2023 at 2:46 pm
I hope more companies keep politics out of their businesses. Just do what you do and let everybody do what they do. Making and selling beer is what Bud does, brainwashing America is what the current administration is attempting to do.
El Volto
September 4, 2023 at 5:56 pm
Actually the fact that Bud Light was so popular says a great deal about we Americans not knowing bad beer when we taste it.
Ian S
September 5, 2023 at 4:05 am
Misleading reporting by this media outlet as these beer companies have been supporting the alphabet people for years now without a huge uproar from customers. The boycott isn’t over the company sending Mulvany a can with his picture on it, it’s the fact that their brand VP trashed their customer base as fratty and out-of-touch, and she said they wanted a different demographic now to buy their product. She literally bit the hand feeding her.