- Bud Light’s promotional partnership with country band Midland faces severe backlash on social media amidst a previously sparked boycott due to a collaboration with transgender influencer Dylan Mulvaney.
- Sales data confirms Bud Light’s declining popularity, with them losing their top position as America’s favored beer to Modelo Especial.
- The brand has adopted aggressive sales tactics, like hefty discounts, in a bid to reignite interest and sales.
Bud Light is navigating stormy waters after announcing its competition partnership with the country music band, Midland.
The advertisement, posted on social media platform X, offering a chance to win tickets for Midland’s concert in Oklahoma City, was greeted with noticeable disdain.
This chilly reception is not the brand’s first rodeo with controversy this year. Earlier in April, Bud Light faced a widespread boycott after collaborating with transgender influencer Dylan Mulvaney. The influencer showcased a personalized Bud Light can, which was gifted to her, marking her year of living as a woman.
The move was not without its detractors, with prominent musicians like Kid Rock, Travis Tritt, and John Rich expressing their discontent. The LGBTQ+ community also weighed in, some members faulting Bud Light for insufficiently supporting Mulvaney amidst the backlash.
Financially, Bud Light is feeling the heat. Their domestic sales have noticeably dipped since the boycott commenced, with data showing their earnings lagging behind the previous year’s. Adding salt to the wound, Bud Light was dethroned as America’s top beer by the Mexican beer, Modelo Especial.
However, Bud Light has remained undeterred. Their recent advertisement on X, promoting the Midland concert, is part of their larger Backyard Tour. This initiative sees the brand partnering with various bands, like OneRepublic and Dashboard Confessional, for shows throughout August.
But, their Midland promotional post has once again stirred the pot, with many X users slamming both the brand and the band.
One user wrote: “What group would sign up to be sponsored by a toxic brand? I don’t know of Midland but I assume they need exposure or publicity. Contrary to belief, bad publicity is NOT [better] than any publicity at all.”
“Just cancelled my tickets!” another commented. “@budlight being the sponsor…I am OUT!!! Refund time!”
Recently, images of unsold Bud Light stock, lining store shelves, have been shared extensively on social media platforms, symbolizing the ongoing boycott’s perceived success.
In a desperate attempt to win back patrons, Bud Light has been seen rolling out aggressive sales strategies, even giving away their beer at steeply discounted rates in some locations.
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