Costco’s Kirkland $56 Billion Success Outshines Major Brands and Ranks High on Fortune 500

Clear Facts

• Kirkland, Costco’s private label, generated $56 billion in revenue last fiscal year, accounting for 23% of Costco’s business.
• Kirkland ranked No. 11 on the 2024 Fortune 500 list.
• Experts recommend signing up for newsletters, checking weekly deals, and using the Costco app to find the best deals on Kirkland products.

Costco’s signature brand, Kirkland, has become a staple in many households, thanks to its high-quality products at affordable prices. Launched in 1995, Kirkland has built a massive loyal fanbase, offering a diverse range of items from apparel to pet supplies.

The brand’s success is evident, with Kirkland products generating a staggering $56 billion in revenue for Costco last fiscal year. This accounts for 23% of Costco’s total business.

“If Kirkland were a standalone company, this level of sales would make it larger than Nike, Coca-Cola, and United Airlines,” the outlet reported.

Kirkland’s reputation is further solidified by its ranking at No. 11 on the 2024 Fortune 500 list. Despite already affordable prices, there are always ways to save even more on Kirkland products.

Experts suggest several strategies for scoring the best deals. Bree Shellito, Sr. Manager of Community and Workforce Well-Being at Ent Credit Union, advises signing up for Costco’s newsletter to stay informed about the latest discounts.

“Costco is a treasure trove for baby, pet, and household essentials,” Shellito says.

“When it comes to food, staples like spices, rice, beans, and bread are unbeatable values. Surprisingly, pre-made meals can also be a smart choice.”

Shellito adds that by keeping an eye on weekly circulars and stocking up on Kirkland products when they’re on sale, shoppers can save significantly throughout the year.

Before making any purchases, it’s wise to check Costco’s website for weekly deals and coupons. Sarib Rehman, CEO of Flipcost, highlights that Costco frequently offers additional discounts on select Kirkland products.

“They frequently offer an additional $3 to $5 off select Kirkland products like coffee, nuts, or snacks items,” Rehman said.

Another effective way to save is by downloading the Costco app, which often features exclusive discounts.

“I’ve found coupons for $3 off olive oil, $2 off bacon, and $5 off salsa—all Kirkland brand,” Rehman shared.

“Download the app, add offers to your card, and the discount will automatically be applied at checkout.”

By following these expert tips, you can maximize your savings on Kirkland products and enjoy the high quality that Costco’s private label is known for.

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