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Costco Strikes Gold: Over $100 Million in Sales and Surging Stock Prices



Clear Facts

  • Costco has sold over $100 million in gold bars in the first fiscal quarter of 2024, marking a significant boost in sales.
  • Costco’s stock (COST) reached a record high, with a substantial 47% climb from its January 3 low.
  • Gold prices fluctuated throughout 2023 but have been on an overall rise, driven by market factors and a desire for tangible assets amidst economic uncertainty.

In a remarkable fiscal milestone, retail giant Costco announced the sale of over $100 million in gold bars during the first quarter of 2024.

This announcement was made during the company’s earnings call, which also highlighted a 6.1% increase in sales compared to the first quarter of 2023. Additionally, a $15 per share special dividend was declared.

Costco, known for its exclusive membership model, offers these one-ounce gold bars online, but they are limited to two bars per member. The bars, specifically the one-ounce PAMP Suisse Lady Fortuna Veriscan and Rand Refinery bars, are crafted from 24-karat gold. These gold bars are priced at $2,069.99 on Costco’s website, as reported by CNBC.


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These gold bars are sold as non-refundable items and are shipped to customers via UPS. Each bar is brand new and comes with a certificate of authenticity and proof of lab analysis, ensuring their quality and genuineness.

In the wake of this news, Costco’s stock (COST) soared to a record high, peaking at $661.88 and closing at $658.82, marking a 4.45% gain. This is a continuation of the company’s robust performance in the market, seeing a 47% increase from its January 3 low of $447.90 per share.

Gold prices themselves have experienced a tumultuous journey throughout 2023. Despite dropping below $1,900 in February and September, the price exceeded the $2,000 mark six times. As of the latest update, gold stands at $2,018.19 per ounce. Over the past five years, gold has steadily increased in value, climbing from a spot price of around $1,200 an ounce in 2019.


Join the Gold Rush: Secure Your Financial Future Now

Various market factors such as supply and demand, interest rates, market volatility, and perceived risk to investors influence the price of gold, as detailed by Investopedia. While gold doesn’t have a direct correlation with inflation, it’s viewed as a stable asset in uncertain economic times.

Jonathan Rose, co-founder of Genesis Gold Group, shared with CNBC that people are increasingly investing in gold seeking stability amidst economic challenges like inflation, a tough real estate market, and growing distrust in banks and financial institutions. Rose emphasized that gold and silver are seen as safe havens, tangible assets that offer a sense of security against market instability.

The trend towards owning physical gold reflects a growing interest in self-sufficiency and a desire to possess assets that are perceived to withstand economic turbulence.

Clear Thoughts (op-ed)

The Costco gold rush is more than just a commercial success story; it’s a barometer for our national sentiment. In an era where faith in traditional institutions is waning, people are turning to tangible assets.

Gold, the eternal symbol of value, is now being hoarded by everyday Americans from Costco, of all places. This isn’t just about investment; it’s a clear signal of a populace seeking stability in an unstable world.

The surge in gold sales and Costco’s stock is a reflection of deeper economic anxieties. Americans are hedging against uncertainty, indicating a profound distrust in the conventional financial system.

This trend is a wake-up call, highlighting the urgent need for economic reform and stability. It’s a phenomenon that deserves serious attention, not just for its financial implications but for what it says about the American psyche today.



Millions of Americans know NOTHING about this…

And it’s possible that government officials want to keep this hidden…

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Let us know what you think, please share your thoughts in the comments below.


1 Comment

1 Comment

  1. Jeremy

    December 20, 2023 at 8:39 pm

    Investing a portion of your portfolio in gold is a great way to hedge against an unstable stock market. But if the economy ever collapses completely, it will only be worth slightly more than lead. You can’t eat it and very few people today know how to survive without the ability to go buy food. I suppose you could make sinkers with it and go fishing…

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