WHAT YOU NEED TO KNOW:
- SpaceX and Canadian startup GEC (Geometric Energy Corporation) are teaming up to launch a satellite that will beam ads into space.
- Anyone who wishes to buy ad space on the satellite can do so by buying pixels with crypto.
- The space-ad satellite, which will be launched into orbit via a Falcon 9 rocket, has a selfie stick that will film the screen and live stream it on YouTube.
All forms of advertising can be seen almost everywhere. Soon, ads will also be shown in space, courtesy of a partnership between SpaceX and Canadian startup, Geometric Energy Corporation (GEC).
GEC’s CEO and co-founder Samuel Reid told Insider that they are building a satellite equipped with a pixelated display screen, on which advertisements, logos, and art will be displayed.
The CubeSat will be loaded onto a SpaceX Falcon 9 rocket, taken into orbit, and then released before reaching the moon.
The CubeSat is also equipped with a selfie stick that will film the display screen and live stream the footage on YouTube or Twitch.
The company hopes to release CubeSat by early 2022.
Anyone can buy ad space using crypto
Anyone, including advertisers, businesses, and artists, can purchase a spot on the CubeSat’s display screen.
Reid stated, “There might be companies which want to depict their logo … or it might end up being a bit more personal and artistic. Maybe Coca-Cola and Pepsi will fight over their logo and reclaim over each other.”
Reid described the CubeSat display screen to look similar to artboards such as Reddit Place and Satoshi’s Place.
Anyone interested to advertise can buy tokens to claim, locate, and design a pixel on the CubeSat’s display screen.
Five types of tokens will determine how their ad will look.
Beta and Rho tokens will determine if the pixel will be placed on the X or Y coordinate. Gamma tokens will determine brightness, while Kappa tokens will depict color. XI tokens will determine how long the ad will be displayed.
Reid said, “I’m trying to achieve something that can democratize access to space and allow for decentralized participation. Hopefully, people don’t waste money on something inappropriate, insulting, or offensive.”
Tokens can be bought with cryptocurrencies such as ethereum, with the possibility of adding dogecoin payments in the future. Costs are yet to be announced.
SpaceX and GEC partnership
Reid shared that he first informed SpaceX about the advertising project back in 2018, but only recently received a response.
Reid said that he taught some of Musk’s children at the billionaire’s Ad Astra school at SpaceX’s offices in California, which helped SpaceX notice him and his company.
He added that he has never met Musk personally, but assumes they’ll speak directly during the project development.
Source: Business Insider