WHAT YOU NEED TO KNOW:
- A new TikTok program called “TikTok Resumes” has become the latest trend in the job market.
- The program allows users to create video resumes to be pitched to potential employers and showcase their creativity.
- Critics raised concerns, however, that it could lead to discrimination.
A new TikTok trend has breached the job market: TikTok video resumes.
TikTok launched the pilot program, called TikTok Resumes, back in July as a way to connect users to several hiring companies such as Shopify, Target, Chipotle, WWE, and Alo Yoga.
The program was inspired by the #CareerTikTok channel, which showed users giving career advice, such as the best ways to ask for a raise. The channel’s clips have since been viewed over 340 million times.
The initial program has ended in July but the company plans to open a new round of submissions.
Despite the brief introduction, Nicole Penn, president of marketing agency EGC Group, believes that it has left a lasting impact on the job industry.
Penn told CNET, “The advantage for applicants is it’s a time to show your creativity. The upside for employers is that you’re getting access to a digital native, which is what so many employers want.”
Penn believes that other online platforms such as Facebook, Instagram, and LinkedIn, will soon launch a similar version.
Earlier this year, a survey by LinkedIn found that 62 percent of job seekers believed that sharing videos increased their likelihood of getting hired.
Brianna Seaberg, a 21-year-old job seeker, said that “creating the video was 100 percent worth it” since it attracted several employers.
She shared, “I got about 15 plus emails or messages across my social media or on my personal email sending job descriptions, asking me if I wanted to interview, offering me roles and freelance work.”
She told Good Morning America, “I just used my resume as [a] reference and let my own personality shine through. I didn’t have to write it all out — it came out naturally.”
However, one career strategist said that video resumes could put others at a disadvantage.
Cynthia Pong told GMA, “I have a lot of concerns about how this will perpetuate a lot of racism and bias in hiring. TikTok resumes being a visual thing, I worry that people aren’t going to be hired because they’re a person of color, because they’re queer, trans, or gender-nonconformimg, or because of fatphobia.”
Pong also raised concerns about whether a user’s “likes” or engagement on their videos could give them an advantage over users with smaller audiences.
Older job seekers may also be negatively affected. According to a Statista survey in March, only 11 percent of TikTok’s users were over the age of 50.