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Hollywood’s “Woke” Blockbusters Falter at Box Office



Knowledge Nuggets:

  • Highly anticipated films, The Flash, Elemental, and The Blackening, significantly underperformed in their opening weekends both domestically and abroad, failing to meet even the lowest box office projections.
  • Warner Bros.’ The Flash, starring Ezra Miller, had a global debut of a mere $138 million, while Disney’s Elemental managed to garner a meager $44.5 million globally.
  • Lionsgate’s The Blackening, a horror-comedy laced with Black Lives Matter dialogue, bombed at the box office with an earnings of $6 million.

This weekend witnessed the surprisingly underwhelming performance of three blockbuster hopefuls: Warner Bros.’ The Flash, Disney’s Elemental, and Lionsgate’s The Blackening. Expected to be massive hits, these films fell drastically short of box office projections both in the United States and globally.

Promoted as the “greatest superhero movie ever made”, The Flash, with Ezra Miller in the lead role, was projected to gross $80 million domestically. However, it merely managed to amass $55 million, with the global earnings reaching only $138 million. Despite massive international coverage across 78 countries, the movie’s performance remained lackluster overseas, raising questions about the influence of controversies surrounding its leading actor.

Meanwhile, Disney’s latest Pixar offering, Elemental, which carried a massive production and promotion budget of $300 million, also met with an embarrassing domestic debut of $29.5 million. The international market proved no kinder to Elemental, with only an additional $15 million. This dismal performance has led to speculation about the potential long-term impact on Disney’s brand, especially amidst allegations of inappropriate content.

Lionsgate’s The Blackening, a horror-comedy influenced by Black Lives Matter themes, barely managed to scrape together $6 million, falling short of its modest projection of $7 million. The movie has been criticized for its monolithic portrayal of racial perspectives and the inclusion of controversial dialogues.

In summary, these three releases, meant to dominate the box office, instead witnessed an unexpected setback, pointing to a potential fatigue with “woke” cinema and raising questions about Hollywood’s current narrative directions.

Clear Thoughts:

As a proud American, I look at the recent Hollywood flops not with shock, but with a gratifying sense of validation. The box office failures of The Flash, Elemental, and The Blackening are not merely unfortunate outcomes for the studios but the triumph of consumer choice. These are not just figures. They are a powerful message from movie-goers rejecting the aggressive ideological leanings being pushed through mainstream entertainment.

The Flash, for instance, was peddled as a groundbreaking superhero movie. The reality? An expensive dud, undermined by casting a controversial figure like Ezra Miller, flaunting divisive identity politics. You see, Hollywood underestimated the common sense of the average viewer who saw past the veil of propaganda, and simply said ‘no’.

Elemental, another disaster for Disney, was revealed to contain inappropriate content, presumably under the guise of progressive storytelling. Consumers wisely saw through the facade. The truth is, Disney’s foray into ‘woke’ narratives could very well be their downfall.


Finally, The Blackening from Lionsgate fell flat with its heavy-handed injection of political dialogue into what was meant to be an entertaining horror-comedy. Rather than being a platform for a nuanced conversation about race, it offered stereotypical and divisive perspectives that the public found lacking.

In essence, these box office failures are proof that audiences crave stories that unite rather than divide, that entertain rather than preach, and that respect the integrity of their viewers.




  1. Abtz

    June 21, 2023 at 7:23 pm

    What are they thinking? Oh thatt’s right…they are not thinking…they are pandering to 13% of the population and shoving these conrived movies done people’s throats

  2. 1PatriotForever

    June 21, 2023 at 10:23 pm

    Its about time the filthy, sickening bizarre over sexed lustful burdened supposed actors that are in fact the over paid elitists who want to force their sexual perversion, pedophilia, sexual aberrations on us from the GOVmunt

  3. jerry1944

    June 22, 2023 at 2:50 am

    But they dont have to make big money in the first run They then go to cable net works who dont care what they show the ppl they get paid to have SOMETHING on And for dessy they dont care about the pl just there agenda Hollywood has not put many shows out that are worth watching for a few yrs

  4. Phillip

    June 22, 2023 at 8:31 am

    I suspect the average movie goers spend their money to be entertained not lectured.

  5. G Dallas N Dallas

    June 30, 2023 at 9:36 am

    Soooooo Glad These WOKERS Or Beening “Handed There Hats”, Now, Please LEAVE TOWN!!!!!!

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