Entertainment
Bud Light Makes Bold Move In Attempt To Rehabilitate Image
"Bud Light" by Mike Burns is licensed under CC BY-SA 2.0 
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Clear Facts
- Bud Light partners with comedian Shane Gillis in an attempt to rehabilitate its image after losing market share.
- The company lost $27 billion in market value following their partnership with transgender influencer Dylan Mulvaney.
- Bud Light signed a nine-figure deal with the UFC in October, marking a shift in their marketing strategy.
In a surprising move, Bud Light announced a partnership with popular comedian Shane Gillis, who was previously fired from Saturday Night Live due to controversial jokes made on his podcast. Both parties announced the deal on Instagram.
The partnership comes after Gillis appeared on the Joe Rogan Experience, where he and Rogan discussed whether Bud Light could rehabilitate its image following the Dylan Mulvaney debacle.
Gillis told Rogan, “It became a joke. That’s tough to overcome, marketing-wise. It’s tough to get people to order a Bud Light publicly. You’re gonna get made fun of.”
“There’s never been a brand that has been hit like this before.”
Joe Rogan, Shane Gillis, Mark Normand and Ari Shaffir debate the long term effects of the Bud Light boycott. pic.twitter.com/xxV7otgCAz
— Mythinformed (@MythinformedMKE) May 30, 2023
The hiring of Gillis, who has often joked about transgender people in his comedy specials, marks a significant shift in Bud Light’s marketing strategy. The company is attempting to recover from the loss of market share after partnering with transgender influencer Dylan Mulvaney.
A report from The Hill estimates that Bud Light lost $27 billion in market value from April to June 2023, during the Mulvaney sponsorship. In June, parent company Anheuser-Busch reportedly fired the marketing executives responsible for the Mulvaney decision.
In October, Bud Light signed a massive nine-figure deal with the UFC, the UFC’s largest partnership ever. This move, along with the hiring of Gillis, seems to be an attempt to re-endear the company to conservatives and everyday Americans who may be tired of the transgender agenda being pushed in their faces.
Kid Rock, who helped spark boycotts against Bud Light in April, expressed a desire to let the beer brand off the hook in December.
He told Tucker Carlson, “Someone gets taught a lesson, they say, ‘We made a mistake.’ Alright man, let’s move on.”
The deal with Gillis makes sense for Bud Light, as the comedian is known for consuming large quantities of the beer during marathon recordings of the Joe Rogan Experience. For Gillis, this partnership serves as a consolation prize after not getting The Daily Show hosting gig.
Gillis has joked about his history obsession being a sign of “early-onset Republicanism” and often shares stories of the diehard Trump supporters in his family, including his father.
However, the author of this article states that they will not be drinking Bud Light until the company endorses Trump 2024.
Clear Thoughts (op-ed)
Bud Light’s recent partnership with comedian Shane Gillis is a bold, strategic move to win back the hearts of conservative Americans. After suffering a massive $27 billion loss in market value due to their ill-advised partnership with transgender influencer Dylan Mulvaney, Bud Light is finally waking up to the reality that pandering to the far-left isn’t a winning strategy.
Gillis, known for his controversial humor, serves as a symbol of resistance against cancel culture and political correctness. By aligning with Gillis, Bud Light sends a clear message that they’re shifting their marketing strategy to appeal to everyday Americans who are tired of having the transgender agenda shoved down their throats.
This partnership, along with their nine-figure deal with the UFC, is a step in the right direction for Bud Light. However, it’s worth noting that true redemption will only come when the company openly endorses Trump 2024. Until then, many conservative Americans, myself included, will remain skeptical about the sincerity of Bud Light’s recent moves.
Let us know what you think, please share your thoughts in the comments below.
Colleen
February 2, 2024 at 6:52 pm
And what’s going to stop them from going off the reservation again! I’ll continue to boycott. Fool us once shame on you, not going to fool us again! You chose a freak to represent your brand and slapped loyal drinkers in the face, shame on you.
jAMES
February 3, 2024 at 1:43 am
All this hysterical, hair on fire fascist boycott because they hired a tiny Transexual to hold a can of beer? LOL! Why not use that wasted energy on the number one killer of children, GUNS !
EUGEN
March 27, 2024 at 2:21 pm
PEOPLE KILL GUNS DO NOT. BESIDES ,CRIMINALS WILL ALWAYS HAVE GUNS, SOON CIVIL WAR WILL COME, BIDENS 16 MILLION ILLEGAL CRIMINALS ARE GOING TO TAKE OVER OUR COUNTRY. BUD LIGHT MADE THEIR BED, LET THEM LAY IN IT. THIS COUNTRY DOES NOT NEED MORE MENTALLY CHALLENGED PEOPLE.
Jeremy
February 2, 2024 at 7:00 pm
The brand will do whatever they think will win back their customer base. If they stick to it they will probably be successful. As for me, I did not buy Budweiser products to begin with. I just don’t like the taste of them.
Gorillaboy
February 2, 2024 at 7:08 pm
whores for the money!
Lou
February 2, 2024 at 7:09 pm
Some say and do foolish things. Just not me.
jAMES
February 3, 2024 at 1:46 am
Nothing more foolish than All this hysterical, hair on fire fascist boycott because they hired a tiny Transexual to hold a can of beer? LOL!
inyoface
February 3, 2024 at 12:20 am
The only way bud can redeem itself is to put Trump ’24 picture on their can’s, otherwise NO SALE-fukbud
James Johnson
February 3, 2024 at 10:20 am
Never liked the taste of Bud Light, which is not even close to the original red labeled beer. In addition, fake women like Mulvaney will forever cement the associatipn of nausea with the consumption of Bud products. Therefore, I will continue to boycott the brand and all of its various offerings, because allowing it to recover will only rekindle the mainstreaming of deviants like Dylan.
American_League
February 3, 2024 at 1:57 pm
All they have to do is issue an honest and heartfelt apology. But they are too STUPID to understand that concept; so……….FBL!
RICHARD
February 3, 2024 at 2:09 pm
I DO NOT BELIEVE IN EMPTY APOLOGY’S. LIKE PAPER IS PATIENT, NO MATTER WHAT YOU WRITE ON IT, IT CANNOT TALK BACK. BUDWEISER’S APOLOGY NO MATTER HOW MANY TIMES, IT IS WAY TO LATE, PLUS USING THIS ABOMINATION KILLED THE TASTE FOR ANY TRUE BEER LOVER. DRINK REAL BEER, HOFBRAU, BEER IN BROWN BOTTLES ARE THE REAL AND BEST BEER.
RICHARD
March 27, 2024 at 2:29 pm
I’M TIRED OF PEOPLE AND THEIR CHEAP APOLOGY’S, THINK BEFORE YOU SPEAK OR DO.WE ALL WOULD LOVE AMERICANS TO BE PATRIOT’S, STAND FOR THE COUNTRY AND STAND FOR THE FLAG. OH WHERE DID ALL OUR BRAVE MAN GO??? I FEEL SORRY FOR OUR KIDS AND GRAND KIDS. WHAT IS LEFT FOR THEM AFTER OUR COUNTRY IS GONE?????? VOTE TRUMP 2024…………………….