- Post their partnership with Dylan Mulvaney, Anheuser-Busch’s Bud Light and Budweiser brands have been facing relentless challenges.
- Modelo Especial dethrones Bud Light, previously America’s top beer for almost 20 years.
- Bud Light’s recent NFL ad faces skepticism and criticism, mirroring the brand’s declining reputation.
You can’t fool the American public, Bud Light.
Post their catastrophic collaboration with Dylan Mulvaney, Anheuser-Busch’s twin beer titans, Bud Light and Budweiser, have faced a relentless deluge of setbacks.
Whether it’s plummeting sales, declining stock values, the unfortunate necessity to shutter factories, or simply getting grilled on platforms like Twitter – the narrative for AB InBev has unmistakably been on the downturn.
To think, Bud Light, which for nearly 20 years stood unchallenged as America’s top dog in beer sales, was eventually dethroned by Modelo Especial.
Modelo Especial’s ascension, usurping Bud Light – a brand which once symbolized America’s beer preference for close to two decades – is telling.
The woes for Anheuser-Busch seem unending, and the horizon doesn’t show signs of respite. The latest episode? Bud Light is again the roast subject on Twitter, thanks to their newly unveiled NFL advertisement.
Had this been the pre-Mulvaney era, the advertisement might have been hailed as an inspired piece, effectively kindling enthusiasm for the impending football season. There’s something commendable about how it captures the spirit and passion of football.
Yet, tainted by the Bud Light brand association, it hardly manages to find its mark. To put it plainly, their pitch falls flat, transparent in its desperation to gain traction.
The American sentiment resonates this skepticism.
A quick glance at Bud Light’s Twitter mentions reveal a choir of voices echoing the same sentiment: “There’s no coming back from this.”
It’s time to hang up the boots, Bud Light. The game’s over.
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