Miller Lite’s Muted Women’s History Month Campaign: Courageous Move or Calculated Retreat?
- Miller Lite launched a Women’s History Month campaign called “Bad $#!T to Good $#!T” which aimed at rectifying the brand’s history of objectifying women in ads, promising to support female brewers and endorsing a more respectful advertising approach.
- Post-launch, the campaign has seemingly disappeared from the company’s online presence, with its video removed from Twitter and TikTok, and YouTube video set as “unlisted.” Instagram comments on campaign-related posts are disabled, and no previous comments are visible.
- Molson Coors, the parent company of Miller Lite, defended the campaign, reiterating the campaign’s focus on promoting equality in beer advertisements and denying any controversy surrounding it.
In the month of March, Miller Lite made headlines when it introduced an audacious marketing campaign to honor Women’s History Month. Titled “Bad $#!T to Good $#!T,” the initiative aimed to tackle the beer industry’s sexist advertising history, specifically addressing Miller Lite’s own past practices of objectifying women.
But the bold move has been overshadowed by a puzzling retreat. Just two months after the launch, the campaign has all but vanished from the company’s social media platforms.
The campaign video has been removed from Twitter and TikTok, while its status on YouTube has been changed to “unlisted.” Any discussions related to the campaign on Instagram have been silenced as the comments sections have been disabled.
The campaign, featuring actress and comedian Ilana Glazer, took an unflinching look at the beer industry’s history of exploiting women’s bodies to sell their product.
Molson Coors, the parent company of Miller Lite, stood by the campaign, arguing that the intent was clear: to reform beer advertising and create a more respectful industry environment for women.
Despite the company’s defense, the campaign’s abrupt online disappearance raises questions about the true intentions and motivations behind the initiative.
Was this an act of corporate bravery that was misunderstood, or a marketing misstep hastily swept under the carpet? The full story remains to be disclosed.
In the world of big business and advertising, actions speak louder than words. The recent saga involving Miller Lite’s Women’s History Month campaign, “Bad $#!T to Good $#!T,” is a perfect illustration of this. Despite the company’s initial bravado in tackling its history of sexist advertising, the sudden disappearance of the campaign from its social media platforms speaks volumes.
Molson Coors’ defense of the campaign is laughable. The company claims the campaign was about promoting equality in beer advertisements. But the facts tell a different story. If the company truly believed in its campaign, it wouldn’t have retreated at the first sign of controversy.
The bottom line is this: if you’re going to take a stand, you have to be willing to face the music when things get tough. Miller Lite’s handling of this campaign reflects poorly on its commitment to change.
It’s a stark reminder that in the realm of corporate responsibility, talk is cheap. True change requires more than just grand gestures and PR spins; it demands consistency, persistence, and most importantly, courage to stick to one’s guns even when the going gets tough.
Or maybe, just maybe…. we keep the politics out of beer.
May 20, 2023 at 6:44 pm
May 21, 2023 at 10:50 am
Yeah, the industry leaders better start firing their exec’s that are making really lame decisions. If women didn’t want to do commercials in bikinis they wouldn’t but the woke community would rather see some dude in a thong that thinks he’s a girl. The problem has always been the fuggly people making the dumb decisions that has ruined society. Go ahead, keep letting the millennials tell you what’s best for all of us and what we should like. Eventually you’ll realize they don’t know s*it.
May 20, 2023 at 7:13 pm
Don’t these collage boys realize that the wokies are NOT the people that drink REAL beers.
If they want to attract the LBQRST Alphabets and their woke supporters they better do it with some off the wall yuppie beer that the core customer base never heard of. If not it’s simple. Get Woke, Go Broke. ,,,,, Go ask AB InBev how it’s working out for them.(I drank Budweiser for over 40 years. Now I drink PBR and I will NEVER go back)
One more time….Get Woke, Go Broke.
May 20, 2023 at 9:07 pm
We FUBARed this and we deny it vehemently.
May 20, 2023 at 9:39 pm
Just went to the store. Passed thru the beer aisle. If I wanted a Bud Light or one of the other forgettable beverages from AB, or one of the substandard libations from Molson-Coors, I had my choice. There were so many choices available, but the primo beverages like Milwaukee’s Best, etc., We’re in short supply.
How strange …
May 20, 2023 at 9:33 pm
May 20, 2023 at 11:34 pm
Haha….more like Corp calculated confusion to me. It’s all a too little – to late campaign to cover for their apparent drunkenness over giving too much advertising power to a woke individual that took the Corp brand and ruined it overnight. They ain’t gonna advertise their sorry asses out of this mess anytime soon. To my notion…..go back to making the same beer labeled back in the 60’s and shut up their fucking mouths about anything. Including this woke transgender LBTQ garbage. They do dot define Americanism…not one bit. Keep making beer but…”uncouple” yourselves from any one groups control. Including the queer community.
May 21, 2023 at 12:27 am
THEY ARE ALL A BUNCH OF ASS KISSERS AND SUCK UPS.